Privacy policy


The website (the “Website”) is operated by Burpee Pty Ltd (“Burpee”)

Burpee has provided this privacy policy (the “Policy”) because we value your right to privacy. This Policy is effective from the date displayed at the end of this document, and governs the collection and use of personal information through this Website on or after this date.

This Policy describes the types of information Burpee collects from its users and members and how that information is used. Please read this Policy carefully before providing us with any personal information. By using this Website, you agree to Burpee’s use of your personal information in accordance with this Policy. If you do not agree with the terms of this Policy, please do not use this Website. If you have questions about this Policy, please contact us at:

Information we collect


1. Unregistered users

We encourage you to register with us in order to take advantage of Burpee’s many personalisation features. However, you may choose not to register and take advantage of any feature of our Website where registration is not required.

We log your IP address in order to help diagnose problems with our server, administer our Website and track usage statistics. Your IP address may vary each time you visit, or it may be the same, depending on which type of internet access you use from your Internet Service Provider (ISP). Either way, it would be extremely difficult for us to identify you through your IP address, and we make no attempt to do so. If you reached our Website by clicking on a link or advertisement on another website, then we also log that information. This helps us to maximise our Internet exposure, and to understand the interests of our users. All of this information is collected and used only in the aggregate; that is, it is entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.

If you visit our Website by “clicking-through” from a website operated by one of our partners, and you have registered with that partner, then certain information about you that you have provided to that partner may be transmitted to us. You should review the privacy policy of the website from which you reached our Website in order to determine what information was collected and how you agreed that our partner could use that information. Regardless of what information was transmitted to us, however, we don’t keep it unless you register with us.

If you access third-party services, such as social media services, through our Website or before coming to our Website, we may collect information such as your user name, password, and other information made available to us through those services in order to improve and personalise your use of our Website.

Please be aware that calls to and from Burpee may be recorded.  We may use the call recordings to monitor our customer service for quality or compliance purposes, to check the accuracy of the information you provide us, for fraud prevention purposes, or to provide training to our staff.  We will retain the call recordings for as long as reasonably necessary to perform such activities and then delete them.  Any personal information obtained from you during the call will be treated in accordance with the provisions of this Policy.

2. Registered users

If you choose to register with us, you will be able to add content to our Website. For example, you may post your own fitness reviews or create a business listing. You will also be able to email Burpee content to yourself and others. In addition, you will benefit from the ability to personalise your Burpee Website experience. The benefits of registering will increase over time as we get to know you better and introduce new features. We encourage you to register so that you can experience everything that Burpee has to offer!

If you register with us, we will collect personal information from you in addition to the non-personal information described above. That personal information may include the information you manually enter into our forms such as your name, email address, mailing address, telephone number, user name and password or contact information for other people. We may store all or some of that information in a cookie file on your hard drive, so that our system will recognize you each time you visit our site. To improve services and enhance personalisation, we may periodically obtain information about you from other independent third-party sources from whom we have lawfully obtained this data and add it to your registration information. Additionally, authorised Burpee personnel may update your registration information to accurately reflect any new information included in communications received from you.

If you access third-party services, such as social media services, through our Web site or before coming to our Web site, we may collect information such as your user name, password, and other information made available to us through those services in order to improve and personalize your use of our Web site.

How we use the personal information we collect

We use the personal information we collect to help both of us! As we mentioned above, registering with us allows you to personalise our Website so that it is most useful to you. It also allows you to log into our Website automatically each time you visit, rather than manually typing your user name and password every time. We may also use your personal information to periodically contact you with news or important information from Burpee, with communications from other Burpee members, and/or to request your feedback on our Website. In addition to these periodic updates, we may email you additional materials, but only if you specifically request them. These might include opt-in newsletters and other materials that you proactively request from Burpee.

In addition to these communications, if you have provided an email address, we may use your personal information to send you notifications about special offers or to tell you about opportunities available from our partners, subject to your consent (which may be withdrawn at any time in the manner set forth herein).

You may opt-out of any or all marketing communications from Burpee in any commercial email we send or at any time, as well as access and update your personal information, by sending us an email.

We may also use certain information that you provide in order to present you with advertising that you may find interesting. This benefits both of us. It benefits us because advertising helps pay the bills, and we can charge our advertisers more if they know that their ads will be seen by somebody more likely to find it useful. It benefits you because you see advertising that may actually be interesting to you, rather than annoying.

We will remove your information from our active database, but some information may remain in our archives for an additional period of time before being deleted. We may not be able to remove your information from our partner’s databases, if we have transmitted any information to them.

Disclosure of your personal information

Burpee does not sell or rent any personal information to any third party, other than our partners, as discussed in this policy. We may aggregate personal information from all of our users and provide that information in the aggregate to other parties, including advertisers, for marketing and promotional purposes. However, if we do so, that information will not be in a form that will allow any third party to identify you personally.

How you can review and update your personal information

You can review and update the personal information you have provided through the registration process by visiting Member Profile. You can access your personal information and, where shown to be incorrect, correct the information.

Steps we take to protect your personal information

Burpee has implemented security procedures to help protect the personal information stored in our systems. For example, we limit access to personal information about you to employees who we believe reasonably need to come into contact with that information. We also employ processes (such as password hashing, login auditing, and idle session termination) to protect against unauthorised access to your personal information. While we implement appropriate technical and organisational measures to protect against unauthorised or unlawful processing of personal information and against accidental loss or destruction of, or damage to personal information there is no way for us to guarantee the absolute security of your personal information.

Children’s privacy

This Site is a general audience site, and we do not knowingly collect information about children. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child to inform him or her that we must have parental or guardian consent before receiving his or her personal information.

Changes to this Privacy Policy

We reserve the right to change this policy should we deem it advisable to do so. If we make material changes that will affect personal information we have already collected from you, we will make reasonable efforts to notify you of the changes and to give you the opportunity to amend or cancel your registration.


Effective Date: April 19, 2015

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